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      • Module 1: Introduction to Wellness and Wellness Tourism
        8
        • Module1.1
          Introduction to Module 1
        • Module1.2
          1.1 Wellness
        • Module1.3
          1.2 Tourism
        • Module1.4
          1.3 Destination
        • Module1.5
          1.4 Sustainability
        • Module1.6
          1.5 Case study
        • Module1.7
          Summary
        • Module1.8
          Module 1 Quiz
      • Module 2: Wellbeing in a New Era
        7
        • Module2.1
          Introduction to Module 2
        • Module2.2
          2.1 Wellbeing & Travel Trends
        • Module2.3
          2.2 Happiness and Wellbeing
        • Module2.4
          2.3 Welcoming Visitors
        • Module2.5
          2.4 Digging Deeper
        • Module2.6
          Summary
        • Module2.7
          Module 2 Quiz
      • Module 3: The Experience Economy
        8
        • Module3.1
          Introduction to Module 3
        • Module3.2
          3.1 The Value of Experiences
        • Module3.3
          3.2 Four Realms of Experience
        • Module3.4
          3.3 Experience Design Principles
        • Module3.5
          3.4 Going Beyond the Experience
        • Module3.6
          3.5 Digging Deeper
        • Module3.7
          Summary
        • Module3.8
          Module 3 Quiz
      • Module 4: Engineering Wellbeing Experiences
        9
        • Module4.1
          Introduction to Module 4
        • Module4.2
          4.1 The Need to Escape
        • Module4.3
          4.2 The Optimal Experience
        • Module4.4
          4.3 Liminality
        • Module4.5
          4.4 Storytelling
        • Module4.6
          4.5 Mindfulness
        • Module4.7
          4.6 Digging Deeper
        • Module4.8
          Summary
        • Module4.9
          Module 4 Quiz
      • Module 5: Customer Journey Mapping
        6
        • Module5.1
          Introduction to Module 5
        • Module5.2
          5.1 Customer Journey Maps
        • Module5.3
          5.2 CJM in Practice
        • Module5.4
          5.3 Digging Deeper
        • Module5.5
          Summary
        • Module5.6
          Module 5 Quiz
      • Module 6: Storytelling in Culinary Tourism
        8
        • Module6.1
          Introduction to Module 6
        • Module6.2
          6.1 Culinary Tourism
        • Module6.3
          6.2 Wellness cuisine
        • Module6.4
          6.3 How to Detect Wellness Cuisine in a Destination?
        • Module6.5
          6.4 Providing a Good Food Story
        • Module6.6
          6.5 Digging Deeper
        • Module6.7
          Summary
        • Module6.8
          Module 6 Quiz
      • Module 7: Setting up a Wellbeing Business
        9
        • Module7.1
          Introduction to Module 7
        • Module7.2
          7.1 How to Become an Entrepreneur
        • Module7.3
          7.2 Challenges of Setting-up Your Own Business
        • Module7.4
          7.3 How to Start your own business
        • Module7.5
          7.4 Looking for Additional Ideas to Create Your Own Business Model?
        • Module7.6
          7.5 Digging Deeper
        • Module7.7
          7.6 Digging Deeper
        • Module7.8
          Summary
        • Module7.9
          Module 7 Quiz
      • Module 8: Branding for Wellbeing
        6
        • Module8.1
          Introduction to Module 8
        • Module8.2
          8.2. Brands Identity and Personality
        • Module8.3
          8.3. Brand Visual Identity
        • Module8.4
          8.4. Digging Deeper
        • Module8.5
          Summary
        • Module8.6
          Module 8 Quiz
      • Module 9: Digital Marketing
        6
        • Module9.1
          Introduction to Module 9
        • Module9.2
          9.1. Digital Marketing Strategy
        • Module9.3
          9.2. Digital Marketing Tools
        • Module9.4
          9.3 Digging Deeper
        • Module9.5
          Summary
        • Module9.6
          Module 9 Quiz
      • Additional Resources
        7
        • Module10.1
          Scotland Map
        • Module10.2
          Ireland Map
        • Module10.3
          Iceland Map
        • Module10.4
          Azores Map
        • Module10.5
          Slovenia Map
        • Module10.6
          Create your own map
        • Module10.7
          Podcasts

        Scotland Map

        Scotland

        Scotland is the most northerly of the four parts of the United Kingdom. The name Scotland derives from the Latin Scotia, land of the Scots, a Celtic people from Ireland who settled on the west coast of Great Britain about the 5th century CE.

        Scotland is a land rich in lore, scenery and culture. Although it has been part of the United Kingdom, Scotland was independent for centuries with its own monarchs and has a fascinating history of its own.

        Although Scotland’s attractions are spread throughout the country, its population is concentrated in two cities: Edinburgh, the capital, and Glasgow, to its west. Edinburgh was originally built atop a volcano as a means of fortifying the city. Today, it is still marked by Edinburgh Castle, one of Europe’s most famous and impressive castles.

        Scotland also boasts some of the most beautiful mountainous areas in the world. The Scottish Highlands are a mountainous region encompassing northwest Scotland. Loch Ness is at the centre, overlooked by the ruins of medieval Urquhart Castle and known for mythical monster “Nessie”.

        Northeast, near the city of Inverness, dolphins swim in the Moray Firth. Southwest, in the Western Highlands, trails wind up Ben Nevis, the U.K.’s highest peak, and red deer roam Glencoe valley with its waterfalls.

        Find out more from our Detour digital map:

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