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Module 1: Introduction to Wellness and Wellness Tourism
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Introduction to Module 1Module1.1
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1.1 WellnessModule1.2
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1.2 TourismModule1.3
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1.3 DestinationModule1.4
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1.4 SustainabilityModule1.5
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1.5 Case studyModule1.6
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SummaryModule1.7
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Module 1 QuizModule1.8
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Module 2: Wellbeing in a New Era
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Introduction to Module 2Module2.1
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2.1 Wellbeing & Travel TrendsModule2.2
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2.2 Happiness and WellbeingModule2.3
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2.3 Welcoming VisitorsModule2.4
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2.4 Digging DeeperModule2.5
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SummaryModule2.6
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Module 2 QuizModule2.7
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Module 3: The Experience Economy
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Introduction to Module 3Module3.1
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3.1 The Value of ExperiencesModule3.2
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3.2 Four Realms of ExperienceModule3.3
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3.3 Experience Design PrinciplesModule3.4
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3.4 Going Beyond the ExperienceModule3.5
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3.5 Digging DeeperModule3.6
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SummaryModule3.7
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Module 3 QuizModule3.8
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Module 4: Engineering Wellbeing Experiences
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Introduction to Module 4Module4.1
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4.1 The Need to EscapeModule4.2
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4.2 The Optimal ExperienceModule4.3
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4.3 LiminalityModule4.4
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4.4 StorytellingModule4.5
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4.5 MindfulnessModule4.6
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4.6 Digging DeeperModule4.7
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SummaryModule4.8
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Module 4 QuizModule4.9
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Module 5: Customer Journey Mapping
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Introduction to Module 5Module5.1
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5.1 Customer Journey MapsModule5.2
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5.2 CJM in PracticeModule5.3
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5.3 Digging DeeperModule5.4
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SummaryModule5.5
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Module 5 QuizModule5.6
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Module 6: Storytelling in Culinary Tourism
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Introduction to Module 6Module6.1
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6.1 Culinary TourismModule6.2
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6.2 Wellness cuisineModule6.3
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6.3 How to Detect Wellness Cuisine in a Destination?Module6.4
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6.4 Providing a Good Food StoryModule6.5
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6.5 Digging DeeperModule6.6
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SummaryModule6.7
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Module 6 QuizModule6.8
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Module 7: Setting up a Wellbeing Business
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Introduction to Module 7Module7.1
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7.1 How to Become an EntrepreneurModule7.2
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7.2 Challenges of Setting-up Your Own BusinessModule7.3
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7.3 How to Start your own businessModule7.4
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7.4 Looking for Additional Ideas to Create Your Own Business Model?Module7.5
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7.5 Digging DeeperModule7.6
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7.6 Digging DeeperModule7.7
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SummaryModule7.8
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Module 7 QuizModule7.9
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Module 8: Branding for Wellbeing
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Introduction to Module 8Module8.1
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8.2. Brands Identity and PersonalityModule8.2
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8.3. Brand Visual IdentityModule8.3
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8.4. Digging DeeperModule8.4
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SummaryModule8.5
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Module 8 QuizModule8.6
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Module 9: Digital Marketing
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Introduction to Module 9Module9.1
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9.1. Digital Marketing StrategyModule9.2
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9.2. Digital Marketing ToolsModule9.3
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9.3 Digging DeeperModule9.4
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SummaryModule9.5
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Module 9 QuizModule9.6
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Additional Resources
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Scotland MapModule10.1
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Ireland MapModule10.2
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Iceland MapModule10.3
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Azores MapModule10.4
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Slovenia MapModule10.5
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Create your own mapModule10.6
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PodcastsModule10.7
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Scotland Map
Scotland
Scotland is the most northerly of the four parts of the United Kingdom. The name Scotland derives from the Latin Scotia, land of the Scots, a Celtic people from Ireland who settled on the west coast of Great Britain about the 5th century CE.
Scotland is a land rich in lore, scenery and culture. Although it has been part of the United Kingdom, Scotland was independent for centuries with its own monarchs and has a fascinating history of its own.
Although Scotland’s attractions are spread throughout the country, its population is concentrated in two cities: Edinburgh, the capital, and Glasgow, to its west. Edinburgh was originally built atop a volcano as a means of fortifying the city. Today, it is still marked by Edinburgh Castle, one of Europe’s most famous and impressive castles.
Scotland also boasts some of the most beautiful mountainous areas in the world. The Scottish Highlands are a mountainous region encompassing northwest Scotland. Loch Ness is at the centre, overlooked by the ruins of medieval Urquhart Castle and known for mythical monster “Nessie”.
Northeast, near the city of Inverness, dolphins swim in the Moray Firth. Southwest, in the Western Highlands, trails wind up Ben Nevis, the U.K.’s highest peak, and red deer roam Glencoe valley with its waterfalls.
Find out more from our Detour digital map:
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Ireland Map
