Module 8 Quiz

1. A brand is like a person. It has values, a personality and needs to relate to other people, though empathy. How many main areas are there to consider when creating a brand identity and personality?

2. When considering the Core Idea of a brand, 4 key elements must be considered. Product, Communication and what else?

3. The brand values consider what?

4. What are the two main considerations regarding brand personality?

5. Branding must come with a what?

6. The brand’s logo, colour palette, typography, iconography, and graphic style are key elements of the brands what?