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Module 1: Introduction to Wellness and Wellness Tourism

8
- Module1.1
  
  Introduction to Module 1
- Module1.2
  
  1.1 Wellness
- Module1.3
  
  1.2 Tourism
- Module1.4
  
  1.3 Destination
- Module1.5
  
  1.4 Sustainability
- Module1.6
  
  1.5 Case study
- Module1.7
  
  Summary
- Module1.8
  
  Module 1 Quiz
Module 2: Wellbeing in a New Era

7
- Module2.1
  
  Introduction to Module 2
- Module2.2
  
  2.1 Wellbeing & Travel Trends
- Module2.3
  
  2.2 Happiness and Wellbeing
- Module2.4
  
  2.3 Welcoming Visitors
- Module2.5
  
  2.4 Digging Deeper
- Module2.6
  
  Summary
- Module2.7
  
  Module 2 Quiz
Module 3: The Experience Economy

8
- Module3.1
  
  Introduction to Module 3
- Module3.2
  
  3.1 The Value of Experiences
- Module3.3
  
  3.2 Four Realms of Experience
- Module3.4
  
  3.3 Experience Design Principles
- Module3.5
  
  3.4 Going Beyond the Experience
- Module3.6
  
  3.5 Digging Deeper
- Module3.7
  
  Summary
- Module3.8
  
  Module 3 Quiz
Module 4: Engineering Wellbeing Experiences

9
- Module4.1
  
  Introduction to Module 4
- Module4.2
  
  4.1 The Need to Escape
- Module4.3
  
  4.2 The Optimal Experience
- Module4.4
  
  4.3 Liminality
- Module4.5
  
  4.4 Storytelling
- Module4.6
  
  4.5 Mindfulness
- Module4.7
  
  4.6 Digging Deeper
- Module4.8
  
  Summary
- Module4.9
  
  Module 4 Quiz
Module 5: Customer Journey Mapping

6
- Module5.1
  
  Introduction to Module 5
- Module5.2
  
  5.1 Customer Journey Maps
- Module5.3
  
  5.2 CJM in Practice
- Module5.4
  
  5.3 Digging Deeper
- Module5.5
  
  Summary
- Module5.6
  
  Module 5 Quiz
Module 6: Storytelling in Culinary Tourism

8
- Module6.1
  
  Introduction to Module 6
- Module6.2
  
  6.1 Culinary Tourism
- Module6.3
  
  6.2 Wellness cuisine
- Module6.4
  
  6.3 How to Detect Wellness Cuisine in a Destination?
- Module6.5
  
  6.4 Providing a Good Food Story
- Module6.6
  
  6.5 Digging Deeper
- Module6.7
  
  Summary
- Module6.8
  
  Module 6 Quiz
Module 7: Setting up a Wellbeing Business

9
- Module7.1
  
  Introduction to Module 7
- Module7.2
  
  7.1 How to Become an Entrepreneur
- Module7.3
  
  7.2 Challenges of Setting-up Your Own Business
- Module7.4
  
  7.3 How to Start your own business
- Module7.5
  
  7.4 Looking for Additional Ideas to Create Your Own Business Model?
- Module7.6
  
  7.5 Digging Deeper
- Module7.7
  
  7.6 Digging Deeper
- Module7.8
  
  Summary
- Module7.9
  
  Module 7 Quiz
Module 8: Branding for Wellbeing

6
- Module8.1
  
  Introduction to Module 8
- Module8.2
  
  8.2. Brands Identity and Personality
- Module8.3
  
  8.3. Brand Visual Identity
- Module8.4
  
  8.4. Digging Deeper
- Module8.5
  
  Summary
- Module8.6
  
  Module 8 Quiz
Module 9: Digital Marketing

6
- Module9.1
  
  Introduction to Module 9
- Module9.2
  
  9.1. Digital Marketing Strategy
- Module9.3
  
  9.2. Digital Marketing Tools
- Module9.4
  
  9.3 Digging Deeper
- Module9.5
  
  Summary
- Module9.6
  
  Module 9 Quiz
Additional Resources

7
- Module10.1
  
  Scotland Map
- Module10.2
  
  Ireland Map
- Module10.3
  
  Iceland Map
- Module10.4
  
  Azores Map
- Module10.5
  
  Slovenia Map
- Module10.6
  
  Create your own map
- Module10.7
  
  Podcasts

Module 7 Quiz

1. An entrepreneur is "a person who attempts to make a profit by… "

By starting a company or by operating alone in the business world

By operating under another person

2. How many reasons were listed as to why you would want to become an entrepreneur?

3

7

5

3. When you enter a market that is saturated, where there is a lot of competition, how will you sell your products?

Stick to the concept

Keep changing your concept

4. How many points are there in the business model canvas?

4

12

9

5. What does UPS stand for?

Unique Selling Proposition

Units per Second

User Planning System

6. It is important to carry a SWOT analysis to your business to place yourself ahead of your competitors. It stands for Strengths, Weaknesses, Opportunities and …?

Threats

Training

Teaching

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Module 1: Introduction to Wellness and Wellness Tourism

Module 2: Wellbeing in a New Era

Module 3: The Experience Economy

Module 4: Engineering Wellbeing Experiences

Module 5: Customer Journey Mapping

Module 6: Storytelling in Culinary Tourism

Module 7: Setting up a Wellbeing Business

Module 8: Branding for Wellbeing

Module 9: Digital Marketing

Additional Resources

Module 7 Quiz

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