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      • Module 1: Introduction to Wellness and Wellness Tourism
        8
        • Module1.1
          Introduction to Module 1
        • Module1.2
          1.1 Wellness
        • Module1.3
          1.2 Tourism
        • Module1.4
          1.3 Destination
        • Module1.5
          1.4 Sustainability
        • Module1.6
          1.5 Case study
        • Module1.7
          Summary
        • Module1.8
          Module 1 Quiz
      • Module 2: Wellbeing in a New Era
        7
        • Module2.1
          Introduction to Module 2
        • Module2.2
          2.1 Wellbeing & Travel Trends
        • Module2.3
          2.2 Happiness and Wellbeing
        • Module2.4
          2.3 Welcoming Visitors
        • Module2.5
          2.4 Digging Deeper
        • Module2.6
          Summary
        • Module2.7
          Module 2 Quiz
      • Module 3: The Experience Economy
        8
        • Module3.1
          Introduction to Module 3
        • Module3.2
          3.1 The Value of Experiences
        • Module3.3
          3.2 Four Realms of Experience
        • Module3.4
          3.3 Experience Design Principles
        • Module3.5
          3.4 Going Beyond the Experience
        • Module3.6
          3.5 Digging Deeper
        • Module3.7
          Summary
        • Module3.8
          Module 3 Quiz
      • Module 4: Engineering Wellbeing Experiences
        9
        • Module4.1
          Introduction to Module 4
        • Module4.2
          4.1 The Need to Escape
        • Module4.3
          4.2 The Optimal Experience
        • Module4.4
          4.3 Liminality
        • Module4.5
          4.4 Storytelling
        • Module4.6
          4.5 Mindfulness
        • Module4.7
          4.6 Digging Deeper
        • Module4.8
          Summary
        • Module4.9
          Module 4 Quiz
      • Module 5: Customer Journey Mapping
        6
        • Module5.1
          Introduction to Module 5
        • Module5.2
          5.1 Customer Journey Maps
        • Module5.3
          5.2 CJM in Practice
        • Module5.4
          5.3 Digging Deeper
        • Module5.5
          Summary
        • Module5.6
          Module 5 Quiz
      • Module 6: Storytelling in Culinary Tourism
        8
        • Module6.1
          Introduction to Module 6
        • Module6.2
          6.1 Culinary Tourism
        • Module6.3
          6.2 Wellness cuisine
        • Module6.4
          6.3 How to Detect Wellness Cuisine in a Destination?
        • Module6.5
          6.4 Providing a Good Food Story
        • Module6.6
          6.5 Digging Deeper
        • Module6.7
          Summary
        • Module6.8
          Module 6 Quiz
      • Module 7: Setting up a Wellbeing Business
        9
        • Module7.1
          Introduction to Module 7
        • Module7.2
          7.1 How to Become an Entrepreneur
        • Module7.3
          7.2 Challenges of Setting-up Your Own Business
        • Module7.4
          7.3 How to Start your own business
        • Module7.5
          7.4 Looking for Additional Ideas to Create Your Own Business Model?
        • Module7.6
          7.5 Digging Deeper
        • Module7.7
          7.6 Digging Deeper
        • Module7.8
          Summary
        • Module7.9
          Module 7 Quiz
      • Module 8: Branding for Wellbeing
        6
        • Module8.1
          Introduction to Module 8
        • Module8.2
          8.2. Brands Identity and Personality
        • Module8.3
          8.3. Brand Visual Identity
        • Module8.4
          8.4. Digging Deeper
        • Module8.5
          Summary
        • Module8.6
          Module 8 Quiz
      • Module 9: Digital Marketing
        6
        • Module9.1
          Introduction to Module 9
        • Module9.2
          9.1. Digital Marketing Strategy
        • Module9.3
          9.2. Digital Marketing Tools
        • Module9.4
          9.3 Digging Deeper
        • Module9.5
          Summary
        • Module9.6
          Module 9 Quiz
      • Additional Resources
        7
        • Module10.1
          Scotland Map
        • Module10.2
          Ireland Map
        • Module10.3
          Iceland Map
        • Module10.4
          Azores Map
        • Module10.5
          Slovenia Map
        • Module10.6
          Create your own map
        • Module10.7
          Podcasts

        Module 2 Quiz

        1. A study on googling the word “wellbeing”, between 2004 – 2021 highlighted that the low peaks in searches are during the Christmas weeks. When did it state where the high peaks?

        2. What are the two philosophical perspectives regarding the Pursuit of Happiness?

        3. Tourists’ happiness is about having positives emotions, engagement and what else?

        4. Wellbeing in Tourism is important because it influences tourists’ decisions, expectations, and desires. Name two other things it influences in tourists.

        5. How many tools are there to consider when greeting your visitors?

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