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Module 1: Introduction to Wellness and Wellness Tourism

8
- Module1.1
  
  Introduction to Module 1
- Module1.2
  
  1.1 Wellness
- Module1.3
  
  1.2 Tourism
- Module1.4
  
  1.3 Destination
- Module1.5
  
  1.4 Sustainability
- Module1.6
  
  1.5 Case study
- Module1.7
  
  Summary
- Module1.8
  
  Module 1 Quiz
Module 2: Wellbeing in a New Era

7
- Module2.1
  
  Introduction to Module 2
- Module2.2
  
  2.1 Wellbeing & Travel Trends
- Module2.3
  
  2.2 Happiness and Wellbeing
- Module2.4
  
  2.3 Welcoming Visitors
- Module2.5
  
  2.4 Digging Deeper
- Module2.6
  
  Summary
- Module2.7
  
  Module 2 Quiz
Module 3: The Experience Economy

8
- Module3.1
  
  Introduction to Module 3
- Module3.2
  
  3.1 The Value of Experiences
- Module3.3
  
  3.2 Four Realms of Experience
- Module3.4
  
  3.3 Experience Design Principles
- Module3.5
  
  3.4 Going Beyond the Experience
- Module3.6
  
  3.5 Digging Deeper
- Module3.7
  
  Summary
- Module3.8
  
  Module 3 Quiz
Module 4: Engineering Wellbeing Experiences

9
- Module4.1
  
  Introduction to Module 4
- Module4.2
  
  4.1 The Need to Escape
- Module4.3
  
  4.2 The Optimal Experience
- Module4.4
  
  4.3 Liminality
- Module4.5
  
  4.4 Storytelling
- Module4.6
  
  4.5 Mindfulness
- Module4.7
  
  4.6 Digging Deeper
- Module4.8
  
  Summary
- Module4.9
  
  Module 4 Quiz
Module 5: Customer Journey Mapping

6
- Module5.1
  
  Introduction to Module 5
- Module5.2
  
  5.1 Customer Journey Maps
- Module5.3
  
  5.2 CJM in Practice
- Module5.4
  
  5.3 Digging Deeper
- Module5.5
  
  Summary
- Module5.6
  
  Module 5 Quiz
Module 6: Storytelling in Culinary Tourism

8
- Module6.1
  
  Introduction to Module 6
- Module6.2
  
  6.1 Culinary Tourism
- Module6.3
  
  6.2 Wellness cuisine
- Module6.4
  
  6.3 How to Detect Wellness Cuisine in a Destination?
- Module6.5
  
  6.4 Providing a Good Food Story
- Module6.6
  
  6.5 Digging Deeper
- Module6.7
  
  Summary
- Module6.8
  
  Module 6 Quiz
Module 7: Setting up a Wellbeing Business

9
- Module7.1
  
  Introduction to Module 7
- Module7.2
  
  7.1 How to Become an Entrepreneur
- Module7.3
  
  7.2 Challenges of Setting-up Your Own Business
- Module7.4
  
  7.3 How to Start your own business
- Module7.5
  
  7.4 Looking for Additional Ideas to Create Your Own Business Model?
- Module7.6
  
  7.5 Digging Deeper
- Module7.7
  
  7.6 Digging Deeper
- Module7.8
  
  Summary
- Module7.9
  
  Module 7 Quiz
Module 8: Branding for Wellbeing

6
- Module8.1
  
  Introduction to Module 8
- Module8.2
  
  8.2. Brands Identity and Personality
- Module8.3
  
  8.3. Brand Visual Identity
- Module8.4
  
  8.4. Digging Deeper
- Module8.5
  
  Summary
- Module8.6
  
  Module 8 Quiz
Module 9: Digital Marketing

6
- Module9.1
  
  Introduction to Module 9
- Module9.2
  
  9.1. Digital Marketing Strategy
- Module9.3
  
  9.2. Digital Marketing Tools
- Module9.4
  
  9.3 Digging Deeper
- Module9.5
  
  Summary
- Module9.6
  
  Module 9 Quiz
Additional Resources

7
- Module10.1
  
  Scotland Map
- Module10.2
  
  Ireland Map
- Module10.3
  
  Iceland Map
- Module10.4
  
  Azores Map
- Module10.5
  
  Slovenia Map
- Module10.6
  
  Create your own map
- Module10.7
  
  Podcasts

Module 1 Quiz

1. How many USA Dimensions of Wellness are there?

2

4

8

2. Agriculture, Infrastructure, Trade are areas in which tourism directly impacts the economy.

In what other two areas do tourism impact the economy?

Construction & Services

Manufacturing & Transportation

Education & Innovation

3. There are two kinds of wellness tourists, primary and secondary. Match the descriptions below to who is a primary tourist and who is a secondary tourist.

A person whose trip or destination is primarily motivated by wellness

A tourist who seeks to maintain wellness while travelling or who participates in wellness experiences while taking any type of trip for leisure and business

4. How many areas of wellness economy growth are there?

1

3

4

5. Finish the definition of Sustainability from the UN World Commission on Environment and Development.

“Sustainable development is the development that…

Meets the needs of the present WITHOUT compromising the ability of future generations to meet their own needs”

Meets the needs of the present BY compromising the ability of future generations to meet their own needs”

6. The Global Sustainable Tourism Council has four main pillars in their effort to develop a common language on sustainability in tourism. These include, Marketplace, People, Community and what else?

Environment

Communication

Individuals

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detour

Module 1: Introduction to Wellness and Wellness Tourism

Module 2: Wellbeing in a New Era

Module 3: The Experience Economy

Module 4: Engineering Wellbeing Experiences

Module 5: Customer Journey Mapping

Module 6: Storytelling in Culinary Tourism

Module 7: Setting up a Wellbeing Business

Module 8: Branding for Wellbeing

Module 9: Digital Marketing

Additional Resources

Module 1 Quiz

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