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      • Module 1: Introduction to Wellness and Wellness Tourism
        8
        • Module1.1
          Introduction to Module 1
        • Module1.2
          1.1 Wellness
        • Module1.3
          1.2 Tourism
        • Module1.4
          1.3 Destination
        • Module1.5
          1.4 Sustainability
        • Module1.6
          1.5 Case study
        • Module1.7
          Summary
        • Module1.8
          Module 1 Quiz
      • Module 2: Wellbeing in a New Era
        7
        • Module2.1
          Introduction to Module 2
        • Module2.2
          2.1 Wellbeing & Travel Trends
        • Module2.3
          2.2 Happiness and Wellbeing
        • Module2.4
          2.3 Welcoming Visitors
        • Module2.5
          2.4 Digging Deeper
        • Module2.6
          Summary
        • Module2.7
          Module 2 Quiz
      • Module 3: The Experience Economy
        8
        • Module3.1
          Introduction to Module 3
        • Module3.2
          3.1 The Value of Experiences
        • Module3.3
          3.2 Four Realms of Experience
        • Module3.4
          3.3 Experience Design Principles
        • Module3.5
          3.4 Going Beyond the Experience
        • Module3.6
          3.5 Digging Deeper
        • Module3.7
          Summary
        • Module3.8
          Module 3 Quiz
      • Module 4: Engineering Wellbeing Experiences
        9
        • Module4.1
          Introduction to Module 4
        • Module4.2
          4.1 The Need to Escape
        • Module4.3
          4.2 The Optimal Experience
        • Module4.4
          4.3 Liminality
        • Module4.5
          4.4 Storytelling
        • Module4.6
          4.5 Mindfulness
        • Module4.7
          4.6 Digging Deeper
        • Module4.8
          Summary
        • Module4.9
          Module 4 Quiz
      • Module 5: Customer Journey Mapping
        6
        • Module5.1
          Introduction to Module 5
        • Module5.2
          5.1 Customer Journey Maps
        • Module5.3
          5.2 CJM in Practice
        • Module5.4
          5.3 Digging Deeper
        • Module5.5
          Summary
        • Module5.6
          Module 5 Quiz
      • Module 6: Storytelling in Culinary Tourism
        8
        • Module6.1
          Introduction to Module 6
        • Module6.2
          6.1 Culinary Tourism
        • Module6.3
          6.2 Wellness cuisine
        • Module6.4
          6.3 How to Detect Wellness Cuisine in a Destination?
        • Module6.5
          6.4 Providing a Good Food Story
        • Module6.6
          6.5 Digging Deeper
        • Module6.7
          Summary
        • Module6.8
          Module 6 Quiz
      • Module 7: Setting up a Wellbeing Business
        9
        • Module7.1
          Introduction to Module 7
        • Module7.2
          7.1 How to Become an Entrepreneur
        • Module7.3
          7.2 Challenges of Setting-up Your Own Business
        • Module7.4
          7.3 How to Start your own business
        • Module7.5
          7.4 Looking for Additional Ideas to Create Your Own Business Model?
        • Module7.6
          7.5 Digging Deeper
        • Module7.7
          7.6 Digging Deeper
        • Module7.8
          Summary
        • Module7.9
          Module 7 Quiz
      • Module 8: Branding for Wellbeing
        6
        • Module8.1
          Introduction to Module 8
        • Module8.2
          8.2. Brands Identity and Personality
        • Module8.3
          8.3. Brand Visual Identity
        • Module8.4
          8.4. Digging Deeper
        • Module8.5
          Summary
        • Module8.6
          Module 8 Quiz
      • Module 9: Digital Marketing
        6
        • Module9.1
          Introduction to Module 9
        • Module9.2
          9.1. Digital Marketing Strategy
        • Module9.3
          9.2. Digital Marketing Tools
        • Module9.4
          9.3 Digging Deeper
        • Module9.5
          Summary
        • Module9.6
          Module 9 Quiz
      • Additional Resources
        7
        • Module10.1
          Scotland Map
        • Module10.2
          Ireland Map
        • Module10.3
          Iceland Map
        • Module10.4
          Azores Map
        • Module10.5
          Slovenia Map
        • Module10.6
          Create your own map
        • Module10.7
          Podcasts

        Iceland Map

        Iceland

        Iceland is a 103,000 km2 volcanic island in the North Atlantic Ocean lying on the constantly active geologic border between North America and Europe.

        Iceland’s climate is subpolar oceanic with winters that are milder than most places of similar latitude, thanks to the offshore Gulf Stream. Iceland is a land of vivid contrasts of climate, geography, and culture and is often referred to as a land of fire and ice. Over 10 percent of Iceland’s territory is covered by glaciers, which includes Vatnajökull, the largest glacier in Europe.

        Due to the volcanic origin of the island, the country’s natural features include gushing geysers, natural hot springs, as well as lava fields and volcanic deserts creating a unique chance to experience the untouched vastness. All these natural wonders can be found in the South of Iceland, you can also see black beaches, waterfalls, mountainous agricultural areas and glaciers. All these wonders are very easily accessible in the South of Iceland. Icelandic nature has remained quite unspoiled as the island has the lowest population density in Europe of 3.5 people per square kilometre in 2021.

        The South is also rich in history and culture. Events from the Medieval Icelandic Sagas are remembered in many ways along the coast of Iceland, several museums in the area celebrate Icelandic customs and heritage. With much of the country’s agricultural products coming from the area, the South is also a fine testimony to Icelandic food and restaurant culture.

        Iceland was permanently settled in the late 9th century. The settlers were primarily Norse seafarers and adventurers, and people from the Viking settlements around the British Isles.

        Iceland is an ideal place for wellbeing tourism opportunities with all its space and diverse, clean nature.

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