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Module 1: Introduction to Wellness and Wellness Tourism
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Introduction to Module 1Module1.1
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1.1 WellnessModule1.2
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1.2 TourismModule1.3
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1.3 DestinationModule1.4
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1.4 SustainabilityModule1.5
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1.5 Case studyModule1.6
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SummaryModule1.7
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Module 1 QuizModule1.8
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Module 2: Wellbeing in a New Era
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Introduction to Module 2Module2.1
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2.1 Wellbeing & Travel TrendsModule2.2
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2.2 Happiness and WellbeingModule2.3
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2.3 Welcoming VisitorsModule2.4
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2.4 Digging DeeperModule2.5
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SummaryModule2.6
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Module 2 QuizModule2.7
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Module 3: The Experience Economy
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Introduction to Module 3Module3.1
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3.1 The Value of ExperiencesModule3.2
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3.2 Four Realms of ExperienceModule3.3
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3.3 Experience Design PrinciplesModule3.4
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3.4 Going Beyond the ExperienceModule3.5
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3.5 Digging DeeperModule3.6
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SummaryModule3.7
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Module 3 QuizModule3.8
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Module 4: Engineering Wellbeing Experiences
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Introduction to Module 4Module4.1
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4.1 The Need to EscapeModule4.2
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4.2 The Optimal ExperienceModule4.3
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4.3 LiminalityModule4.4
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4.4 StorytellingModule4.5
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4.5 MindfulnessModule4.6
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4.6 Digging DeeperModule4.7
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SummaryModule4.8
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Module 4 QuizModule4.9
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Module 5: Customer Journey Mapping
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Introduction to Module 5Module5.1
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5.1 Customer Journey MapsModule5.2
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5.2 CJM in PracticeModule5.3
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5.3 Digging DeeperModule5.4
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SummaryModule5.5
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Module 5 QuizModule5.6
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Module 6: Storytelling in Culinary Tourism
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Introduction to Module 6Module6.1
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6.1 Culinary TourismModule6.2
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6.2 Wellness cuisineModule6.3
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6.3 How to Detect Wellness Cuisine in a Destination?Module6.4
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6.4 Providing a Good Food StoryModule6.5
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6.5 Digging DeeperModule6.6
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SummaryModule6.7
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Module 6 QuizModule6.8
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Module 7: Setting up a Wellbeing Business
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Introduction to Module 7Module7.1
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7.1 How to Become an EntrepreneurModule7.2
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7.2 Challenges of Setting-up Your Own BusinessModule7.3
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7.3 How to Start your own businessModule7.4
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7.4 Looking for Additional Ideas to Create Your Own Business Model?Module7.5
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7.5 Digging DeeperModule7.6
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7.6 Digging DeeperModule7.7
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SummaryModule7.8
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Module 7 QuizModule7.9
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Module 8: Branding for Wellbeing
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Introduction to Module 8Module8.1
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8.2. Brands Identity and PersonalityModule8.2
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8.3. Brand Visual IdentityModule8.3
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8.4. Digging DeeperModule8.4
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SummaryModule8.5
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Module 8 QuizModule8.6
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Module 9: Digital Marketing
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Introduction to Module 9Module9.1
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9.1. Digital Marketing StrategyModule9.2
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9.2. Digital Marketing ToolsModule9.3
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9.3 Digging DeeperModule9.4
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SummaryModule9.5
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Module 9 QuizModule9.6
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Additional Resources
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Scotland MapModule10.1
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Ireland MapModule10.2
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Iceland MapModule10.3
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Azores MapModule10.4
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Slovenia MapModule10.5
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Create your own mapModule10.6
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PodcastsModule10.7
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Azores Map
Azores
The Azores is a small Portuguese archipelago located in the middle of the Atlantic Ocean, halfway between Europe and the EUA. Its nine volcanic islands form an incredible green paradise that holds many secrets and peculiar stories.
Discovered in 1427 by Portuguese explorers, the Azores (Açores) have more than 500 years of rich history and its share of adventures. When they arrived to the islands, the sailors found a big colony of birds of prey. Although they were all common buzzards, they were confused with northern goshawks, or “Açores” in Portuguese. Hence, the islands were wrongly named, a mistake that still lingers and has become the “best kept public secret” of the islands.
The Azores is a place of adventure. From the highest mountain in Portugal to amazing hiking trails or to deep-blue crystalline sea water, the islands offer a wide variety of opportunities to venture in nature. Still, it is also a place to take it easy. The welcoming and peaceful people provide the perfect setting for discovering unique traditions, exquisite festivities and delicious food.
Home to about 250,000 people, each of the nine islands has its own peculiarities: from the verdant and virgin beauty of Flores island (the most western land point in Europe), to the gorgeous beaches and delicious melons of Santa Maria island, one thing they all have in common is the wonderful and unique experience their people and culture provide.
Find out more from our Detour digital map: