-
Module 1: Introduction to Wellness and Wellness Tourism
-
Module 2: Wellbeing in a New Era
-
Module 3: The Experience Economy
-
Module 4: Engineering Wellbeing Experiences
-
Module 5: Customer Journey Mapping
-
Module 6: Storytelling in Culinary Tourism
-
Module 7: Setting up a Wellbeing Business
-
Module 8: Branding for Wellbeing
-
Module 9: Digital Marketing
-
Additional Resources
8.4. Digging Deeper
Brand Building 101: How to Build a Brand [CLICK HERE]
Branding Process Guide [CLICK HERE]
Knowing your audience is critical to your brand [CLICK HERE]
Brand Imagery; What it does to us. [CLICK HERE]
6 elements of successful brand management [CLICK HERE]
How to Create a Brand Strategy [CLICK HERE]
A Brand New Brand: Your Graphic Style [CLICK HERE]
How to Define Your Brand’s Tone of Voice: Infographics & Examples [CLICK HERE]
Next
Summary