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Modul 1: Uvod v wellness in wellness turizem
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Modul 2: Dobro počutje v novi dobi
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Modul 3: EKONOMIJA IZKUŠNJE
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Modul 4: Inženirske izkušnje dobrega počutja
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Modul 5: Preslikava poti strank
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Modul 6: Pripovedovanje zgodb v kulinaričnem turizmu
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Modul 7: Ustanovitev podjetja za dobro počutje
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Modul 8: Blagovna znamka za dobro počutje
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Modul 9: Digitalni marketing
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Dodatni viri
5.3 Kopanje globlje
The many ways of mapping the customer journey [CLICK HERE]
How to create customer personas for your tourism brand [CLICK HERE]
Moments of Truth in Hospitality [CLICK HERE]
Customer Journey Mapping: Your Definitive Guide [CLICK HERE]
The Moment of Truth – Build Desirable Relationships with Users and Customers [CLICK HERE]
Creating Buyer Personas for the Travel Industry [CLICK HERE]
The difference between a journey map and a service blueprint [CLICK HERE]
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5.2 CJM v praksi
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Povzetek